We narrate(irrigate) the story of a nation | نروي قصة وطن
Metaphor of the Word "نروي" (Narrate and Irrigate): In Arabic, the word "نروي" serves as a powerful metaphor, weaving together two profound ideas: Narration (Storytelling): Symbolizes preserving and recounting the history, legacy, and identity of the nation. The stories narrated are the essence of the nation's past, its resilience, and its vision for the future. Irrigation (Quenching/Watering): Represents life, growth, and sustainability, highlighting the role of water as the foundation for prosperity and survival, both literally and figuratively. By using "نروي," the concept poetically links the storytelling of the nation's heritage with the life-giving nature of water, portraying water as both the sustenance for the land and a medium through which the nation’s legacy continues to flourish.
  • Client: SWPC
  • Type: TVC
  • Year: 2024
  • Preview: Vimeo
  • Scope: Script, Scenario , Editing, Post-Prod
"Very well done theme. Versatile, extremely well coded, and gorgeous. That's a great combo. Highly recommended."
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