The project to awaken the full potential of AlUla is a unique value proposition with responsible, sustainable and community-inclusive development at its heart. This is reflected in investment opportunities which focus on ESG (environmental, social and governance) factors for responsible investment. The Royal Commission for AlUla (RCU) has developed a robust and sustainable investment framework that is sovereign-backed and aligned with the Kingdom’s Vision 2030 goals including economic diversification, local job creation and skills development. As we further the national vision it is our honour to have His Royal Highness the Crown Prince Mohammed bin Salman as Chairman of RCU’s board of directors.