







GCC Annual Report – A Creative Perspective
The GCC Annual Report is a testament to storytelling through design, where every element is carefully crafted to embody the region’s identity while overcoming a unique creative challenge: the restriction on using images. This constraint became an opportunity to push the boundaries of visual communication, relying entirely on custom-designed icons, infographics, and typography to convey complex data and insights.
Drawing inspiration from Najdi and Salmani architecture, the visual language of the report is deeply rooted in the cultural and historical essence of the region. The geometric patterns, arches, and intricate motifs characteristic of these architectural styles were seamlessly integrated into our design system, ensuring that every infographic and icon resonates with a sense of place and heritage.
By transforming architectural elements into data visualization tools, we created a distinct and cohesive aesthetic that elevates the report beyond a traditional publication. The design balances elegance and clarity, ensuring that key messages are communicated effectively while maintaining an immersive visual experience. The result is a report that not only informs but also embodies the legacy and future vision of the GCC, proving that design can be both functional and deeply cultural even in the absence of imagery.
- Client: GCC
- Type: Editorial
- Year: 2023
"Very well done theme. Versatile, extremely well coded, and gorgeous. That's a great combo. Highly recommended."
John Archi