







Noor Riyadh Festival 2022
Noor Riyadh 2022 was more than just a festival—it was a city-wide canvas of light, art, and emotion, transforming Riyadh into an immersive gallery where boundaries between art and audience dissolved. As one of the world's largest light art festivals, Noor Riyadh brought together a stellar lineup of international and local artists to create breathtaking installations that redefined the relationship between light, space, and storytelling.
Creative Vision & Execution
The 2022 edition embraced the theme "We Dream of New Horizons," a forward-looking concept that resonated with Riyadh’s cultural transformation and Vision 2030. The creative approach centered on blending technology, heritage, and contemporary expression, allowing light to become a medium for both artistic experimentation and emotional connection.
Each installation was strategically placed across Riyadh’s diverse landscapes, from urban skyscrapers to historical sites, offering a dynamic interplay between past and future. The festival wasn't just about spectacle—it was about narrative and experience, inviting visitors to interact with the works and become part of the evolving story.
- Client: RCRC (Riyadh Art Program)
- Type: Branding, Social Media, Motion Graphics , Video Production
- Year: 2022
"Noor Riyadh solidified Riyadh’s position as a global hub for contemporary public art, proving that light, in all its forms, has the power to inspire, connect, and transform."